SERVICES | SMS | SMS KEYWORDS

Turbocharge Your Marketing with Memorable SMS Shortcodes

Imagine a customer trying to remember your advert's phone number amidst the daily noise. With TNZ's SMS codes— using a simple 4-digit number, your customers can easily reach you, whether they're entering a txt to win competition, providing feedback, or asking questions.

Plus, with our transparent pricing and local New Zealand support, managing your campaigns has never been easier or more cost-effective.

Person receiving a text alert
FINANCE
Looking for car finance? Check out myfinance.nz/sms for info
SMS Keyword on a mobile phone

Try our Demo

See an SMS Keyword in action.

Send "Demo" to 875 Send "Demo" to 875

Simplify Customer Engagement with SMS Shortcodes

SMS shortcodes are designed to make customer interaction easier and more memorable. With just a few digits, you can transform how your business communicates, ensuring customers can reach you effortlessly.

Interactive Campaigns

Using a Keyword at the start of the message encourages fast replies and participation while also ensuring that texts reach the right campaign.

Wide Audience Reach

Connect with almost anyone who has a mobile phone. Leads can come from anywhere - radio, billboards, magazines, business cards, and more!

Automate Interactions

Automatically send a reply message, update a spreadsheet, enter a contest - the options are endless!

Cost-Effective

An affordable marketing channel - texts sent to your Keyword cost the mobile just 20 cents. You can configure an automatic reply for just 10 cents.

Memorable Branding

Short keywords stick in customers' minds, making it easy for them to recall and connect with your brand.

Flexible Terms

Enjoy the flexibility of month-by-month service terms, with the option to cancel anytime without penalties.

Choose the Right Solution:

SMS Keyword vs Dedicated Short Code

We offer two types of SMS shortcodes to suit your business needs:

SMS Keyword for Cost-Effective Campaigns

If you're looking to reduce costs, an SMS Keyword is the perfect solution. You select a Keyword on our short code text number.

Any texts received that begin with your Keyword are allocated to your campaign.

For example, if your keyword is "Pizza" on the shortcode "2344," all messages starting with "Pizza" will be allocated to your campaign and receive your auto-reply.

Dedicated Shortcode for Maximum Control

A dedicated shortcode is exclusively assigned to your business, allowing you to run multiple campaigns or services simultaneously. This is ideal for businesses looking for maximum flexibility and control. If you're looking for this option, visit Dedicated Short Codes.

Dedicated shortcodes come in two types – Standard (mobile pays 20c) and Free To Text (free for the mobile).

You can set up unlimited Keywords on your short code or you can run a Keywordless campaign using just the short code number.

Pricing

* SMS Keyword Campaigns are excluded from the standard $20 Plan:

Feature SMS Keyword Dedicated Short Code (Standard) Dedicated Short Code (Free-To-Text)
Setup Fee (One-time) $200 $600 $600
First Month $100 $299 $299
Subsequent Months $60 $299 $299
SMS Received (per SMS Part) Free for you (Mobile pays $0.20) Free for you (Mobile pays $0.20) $0.10 (Free for the mobile)
Automated Replies (per SMS Part) $0.10 $0.10 $0.10
Keyword Allowance 1 Keyword Unlimited Unlimited
Exclusive Use
Suitable for Multiple Campaigns & Services

FAQ

Is there a minimum term?

  • The minimum term is one month. Cancel your Keyword any time after the first month.

I want multiple Keywords?

  • Additional Keywords of the same configuration can be added with no set-up fee.

    However, if your Keywords have a unique configuration, additional set-up fees apply.

    If you need more than five Keywords, your own Dedicated Short Code may be more cost-effective.

Can I pause and resume my Keyword?

  • Yes, you can start and pause your Keyword without incurring another set-up fee.

    The minimum term is one-month, so you pay for just the months used.

    Contact the team and we can make the change for you.

Can I change my Keyword?

  • Yes, we can add a new Keyword (with identical configuration) then cancel your previous Keyword without incurring a new set-up fee.

    Contact the team and we can make the change for you.

Can I add my own Keywords?

  • Keywords are added by our team.

    However, if you own a TNZ Dedicated Short Code, Keywords can be added, changed and removed via your TNZ Dashboard login.

How long does the service take to set up?

  • Typical configurations take approximately one business day to activate.

Is my chosen Keyword available?
Can I change my Auto-Reply or Notification settings?

  • Yes, you can modify the auto-reply message and the notification options via your TNZ Dashboard login.

Can I use this service in Australia/Internationally?

  • No, the SMS Keywords service supports use with New Zealand mobiles and New Zealand mobile networks.

    The Virtual Mobile Numbers service may be better suited to international use.

SMS Keyword Use Cases

Running a prize draw? Use an SMS Keyword and make it as easy as possible for people to enter.

You run a prize draw in a magazine to win a trip to Queenstown:

Text TRIP then your name to be in to win!

Your keyword is trip.
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A reader sends a TXT from their mobile:

Trip Mary Jones

This costs the mobile phone 20c inc GST but is free for you to receive.
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An automated reply text is sent back to the mobile:

Thanks for entering! Prizes will be drawn on the 31st October

This is optional: it costs you 10c to send and is free for the mobile phone to receive.
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At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner!

You can use this list of names and mobiles for further remarketing.

Add a purchasing element to your prize draw with scratch-codes. Customers buy your product and receive a scratch code or receipt number as their unique entry code.

You produce chocolate bars and want to encourage customers to purchase your chocolate.

You attach a unique code to the inside of each chocolate bar sold, then advertise:

Text your unique code to 875 to be in to win $10,000 of prizes!
▼
A customer purchases a chocolate bar and texts the unique code from their mobile:

AZB1982

This costs the mobile phone 20c inc GST but is free for you to receive.
▼
An automated reply message is sent back to the mobile:

Thanks for entering! Prizes will be drawn on the 31st October

This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive.
▼
At the end of the campaign, you receive an Excel spreadsheet containing all the entries and select a winner!

You can use this list of names and mobiles for further remarketing.

Grab leads as mobile users are out-and-about by marketing your SMS Keyword. Optionally use a unique keyword per marketing channel for attribution.

You're a local real estate agent and install signs around your suburb:

Text SELL to 875 for a free appraisal

Your keyword is sell.
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A potential customer sends a TXT to 875 from their mobile:

Sell

This part costs the mobile phone 20c inc GST but is free for you to receive.
▼
Your automated reply message is sent back to the mobile:

Great, one of our friendly agents will call you in the next 48 hours. Learn more here: www.myagency.com/info

This is optional, it costs you 10c/SMS to send and is free for the mobile phone to receive.
▼
A notification is sent to your email containing the person's mobile number.

Simplify sign-ups by having registerees text a keyword (e.g. "REGISTER") to join, providing a seamless registration process and gathering participant information effortlessly.

You run a community watch organisation and text out if there's a meeting or emergency. You tell the public:

Text REGISTER then your name to join the notifications group

Your keyword is register.
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A member of the public sends a TXT from their mobile:

Register Mary Jones

This costs the mobile phone 20c inc GST but is free for you to receive.
▼
An automated reply text is sent back to the mobile:

Great, we've added you to the watch group. Reply STOP at any time to unsubscribe.

This is optional: it costs you 10c to send and is free for the mobile phone to receive.
▼
The registrant is automatically added to your TNZ Dashboard's Address Book emergency contact list.

They'll be included any time you send a group text to the list.