Give mobiles a better way to reply with SMS Reply Link
Instead of a basic text reply, include a short link in your text messages that mobiles can click on to reply.
Reply Links are like micro-site landing pages - you can create your own pages from your dashboard login. Reply Link pages can include include a calendar selector, credit card and mobile payment options, survey forms, quick text replies, automated unsubscribes, and a simple Yes/No selector.
Mobiles can reply for free (saving them the cost of the text reply) and your Reply Link can include your own branding.