In just two days, TNZ Group's Message Delivery Technology provided a feature-packed SMS platform, getting our Daffodil Day messages into the hands of 15,000 donors.
The Cancer Society, established in 1929, provide support to all New Zealanders affected by cancer and their whānau.
A major fundraising source for the Cancer Society is the iconic Daffodil Day Street Appeal, which every year sees 20,000 volunteers engage with communities to raise funds for the Cancer Society. The 2021 Daffodil Day was scheduled for the 27th of August 2021.
On the 17th of August - just 10 days before the street appeal - New Zealand entered Level 4 COVID-19 lockdown, halting our volunteers' ability to be in public areas after months of planning. Cancelling Daffodil Day was not an option, as it is crucial for funding our essential support services. Therefore, the race was on to save Daffodil Day, transforming it from a street appeal to an online appeal.
Getting the word out had its challenges. While most people were huddled in their bubbles, those who relied on Cancer Society's services needed more help than ever. Traditional and social media were useful channels, but The Cancer Society needed a precise and personal way to get in touch with donors.
The Cancer Society invited TNZ Group Ltd's Message Delivery Technology to assist with its online dashboard. The Cancer Society loaded a broadcast text message to send to donors on Daffodil Day.
The text message utilized TNZ's SMS technology, including:
The SMS project took two days from concept to completion, just in time for Daffodil Day.
On Daffodil Day, The Cancer Society sent 15,000 text messages.The TNZ-tracked SMS donate link was clicked 5000 times - a 30% click-through rate.On average, each recipient re-shared the SMS donate link twice.
The Cancer Society saw an ROI of 300%.
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