James Dunlop Textiles is a 100-year-old global textiles business, producing high end fabrics and wallpapers, including their Mokum, Zepel and Pegasus brands. They have an extensive wholesale network comprising of 5000 customers ordering 50,000 metres of fabric every week.

The Challenge: A Designer Textile Business With Less-Than-Designer Emails

James Dunlop Textiles had built their success on an efficient but outdated ERP system. While it was effective for print-and-post operations, it fell short in the digital age. When the company evolved a workaround to send emails from this system, two glaring issues emerged:

1. Aesthetically Unpleasing: For a company that thrives on design and aesthetics, their emails were consisted of unattractive, unformatted, plain text.
2. Spam Issues: Emails sent from their in-house Exchange server often found their way into customers' spam folders, creating a bottleneck in customer communications.

The TNZ Solution: Unifying Brand Aesthetics with Operational Efficiency

James Dunlop Textiles turned to TNZ with a brief to rejuvenate their ERP system's emails:

1. Replace & Enhance: Adapt their ERP system to work seamlessly with TNZ's cutting-edge, cloud-hosted email gateway.
2. Brand Integration: Design HTML emails that not only look appealing but also reflect the James Dunlop Textiles brands.
3. Combat Spam: Utilize TNZ's specialized Spam Compliance tools to ensure emails land in the inbox, not the spam folder.

The Outcome

TNZ's solution delivered on multiple fronts:

• Smooth Integration: TNZ's ERP Processor effortlessly digested James Dunlop's unique ERP files, converting them into elegant emails. All of this was cloud-hosted, alleviating the need for changes to their existing IT infrastructure.
• Brand-Consistent Emails: TNZ collaborated with James Dunlop Textiles to design an email template that not only wowed customers but also perfectly encapsulated the brand's ethos.
• Dramatic Reduction in Spam: The TNZ team worked with James Dunlop Textiles to reduce the spam rate from approximately 10% to an exceptional rate of under 1%.

Further reading:

• TNZ Email
• NZ's Spam Act
• SPF & DNS Overview