Boost Your Sales with Strategic SMS Messaging
Topics:
Explainers
SMS
– 27 Jan, 2025
At TNZ, we are passionate about helping our clients improve their communication and sales. Recently, we delved into a comprehensive study conducted by Velocify, which analysed nearly 3.5 million lead records from over 400 companies. This study revealed fascinating insights into how text messaging can significantly enhance sales conversions. We’ve compiled these findings into an actionable guide to help you harness the power of text messaging in your sales strategy.
The Power of SMS marketing
Text messaging has quickly become one of the most widely used forms of communication. While traditionally seen as a personal communication tool, its effectiveness in the sales process is undeniable. According to the study, prospects who received SMS messages converted at a rate 40% higher than those who did not.
Timing is Everything
The timing of your text messages can make or break your sales efforts. The study found that sending text messages before making initial contact with a prospect can decrease the likelihood of contact by 39%. However, sending texts after initial contact can double your conversion rates. This highlights the importance of timing in your messaging strategy.
How Many Texts Should You Send?
When it comes to the number of text messages, less is often more. The study showed that sending three or more purposeful texts after making contact can increase conversion rates by 328%. These texts should be relevant and timely, such as follow-ups on commitments, appointment reminders, or requests for missing information.
Best Practices for SMS Marketing
To maximise the effectiveness of your text messaging, follow these best practices:
- Wait Until After Initial Contact: Texting after a phone call establishes a relationship and improves receptivity.
- Be Purposeful: Ensure your texts provide value, such as reminders, confirmations, or follow-ups.
- Permission-Based Approach: Always obtain permission before sending texts and offer opt-out options.
Text messaging, when used strategically, can significantly boost your sales conversion rates. By timing your messages correctly and ensuring they provide value, you can enhance your communication with prospects and close more deals. At TNZ, we are here to help you implement an effective text messaging strategy that aligns with these best practices.
Ready to transform your sales process with text messaging? Contact TNZ today for seamless SMS integration and start seeing better results!